The Panel saw Facebook as an important part of the multi-faceted engagement programme. Creating a space where people feel able to discuss and develop their point of view is one of the critical factors in fostering meaningful online discussions. The Panel also wanted to use Facebook to engage a different demographic to other forms of public engagement, such as face-to-face meetings.
The Constitution Conversation Facebook page had 6,414 ‘likes’ by the end of the engagement period on 31 July. Approximately 13,700 individual users were actively involved with the page over the course of the campaign, generating a total of around 25,600 stories. Conversations between New Zealanders evolved throughout the campaign as new topics were shared and new people joined the page.Download the Facebook Report (.pdf)